No matter how long you’ve been managing PPC accounts, it’s more than likely there is some aspect of your account that over the weeks, months or years may not be up to par. Across current client accounts and potential client accounts I like to take...
Author - crystal
3 of My Favorite Bid Rules
It’s no secret that utilizing some form of automated bids or bid alerts helps you proactively catch underperformers to fix and catch over-performers to capitalize on! I like to call these my ‘performance alerts.’ However, I also like to use what I...
5 Tips to Staying Focused While Managing PPC
Managing paid search accounts can be overwhelming at times. We work in a fast paced industry where changes to how and what we can do change daily; sometimes it feels like hourly! It’s also a competitive industry, where you want to ensure you are...
Conversions Are Not One-Size-Fits-All
Let me start by painting what is likely a familiar scenario: You kick off with a new client. They tell you their goal is to drive ‘contact us’ leads. You also talk about the business, CPL goals, specific lead growth goals and a slew of other things...
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How to Use Analytics to Boost PPC Performance
In my last post ‘How to Marry Google Analytics and PPC’ we covered how to make sure your PPC data is properly brought into GA. So, assuming you’ve checked this off your list, now that you have your PPC data in GA, what do you do with it? Where do...
How to Marry Google Analytics and PPC
Post Updated January 24, 2017: The Google “Analytics URL Builder” has migrated to what is now known as the Google “Campaign URL Builder.” The link to the tool has been updated in the original post below published on August...