DISTRIBUTE SUCCESS EVENLY
AI-Powered Budget Distribution for Search and Display
Move money where it matters most without lifting a finger. Maximize the impact of every dollar across search and display intelligently and automatically with Acquisio budget distribution. This set of algorithms comes as part of Acquisio Turing. You don’t have to worry about where to move budget throughout the month, the AI does it for you.
Inside Acquisio, campaign managers control budget distribution by selecting a checkbox, setting the slider and guiding our AI to prioritize budget attainment or click volume. Moving the slider from left to right allows you to calibrate to different campaign outcomes.
Read more about scenarios for budget distribution on our blog.