Cross Publisher Ad Campaign Management

Better campaign management begins here. Get built in cross-channel and cross-publisher ad management tools.

Search Campaign Management Features

Client Center
Workbench
KPI Monitoring
Search Queries
Custom Columns
Ad Extension Manager
Bulksheet Management

Manage Search

All-in-one ad campaign management tools for better search performance.

YOUR PERSONAL CONTROL PANEL

Client Center

Welcome to the control room of your campaign management journey. Filter and sort account information how you want to and quickly pinpoint where to focus your time and resources. Plus, integrate your own KPIs right into the dashboard.

Daily Insights

Instantly review account performance and build daily task lists.

Group Accounts

Configure filters and group accounts by campaign manager, sales executive, etc.

Visibility

Review account progress across publishers and easily drill down for detailed insights.

SEM Client Portal for Shared Campaign Reporting

CENTRAL OPERATIONS HUB

Workbench

Workbench is your one-stop-shop for reviewing and updating campaign progress or structure across publishers. Customize columns, date ranges and more to easily analyze trends and optimize performance. Apply advanced filters and save preferred account configurations.

Cross-Channel Action

Central and unified campaign management and cross-publisher PPC automation hub for Google and Bing.

Data Segmentation

Simple multi-clause filters that segment data for easy organization and sorting.

Time-Saving Automation

Leverage tools like Ad Extension Library, Search Queries and more to simplify everyday advertising.

BUILT-IN SUCCESS PLANNING

KPI Monitoring

Setup and track custom KPIs daily, monthly, or per campaign and easily identify which performance indicators require attention. With KPIs for almost every metric, you can make your own rules based on account, publisher, campaign, or custom time frames.

Customize Success

Build your own KPIs to track what’s important to your business.

Intuitive UI

Color coding helps easily identify areas that require your attention.

Automatic Goal Tracking

Let us measure your performance across accounts automatically.

CROSS-PUBLISHER KEYWORD CONTROL

Search Queries

Identify and apply new keyword opportunities with built-in search query data. Get actionable insights based on what people are actually searching for and when your keywords are delivering impressions.

Track Queries

Understand which search terms you’re bidding on across publishers.

Keyword Expansion

Create new and negative keywords to ensure you’re targeting the right search terms.

Keyword Management

Modify, add and delete keywords in Google and Bing Ads at the same time.

SHOW SUCCESS YOUR WAY

Custom Columns

There are literally hundreds of standard and system-calculated metrics available in Acquisio. With calculated columns you can use existing columns to build custom formulas. Once you’ve built the column, you can set it as a number, currency or a percentage.

Custom Metrics

Create your own metrics to customize how you track progress.

Added Report Value

Stand out and show your clients you care with unique reporting assets.

Custom Calculations

Track the performance of custom metrics from custom formulas.

SEAMLESS DATA MOVEMENT

Bulksheet Management

Export your entire campaign structure to Excel to analyze and optimize your campaigns. Using this Bulksheet Management capability you can create, update or delete campaigns, ad groups, ads and keywords from one convenient Excel sheet. Then you can upload your modified campaign structure right back into Acquisio.

Double Downloads

Download campaign structures and performance stats across multiple clients and ad platforms.

Update Google & Bing Ads

View everything in one Excel file and apply mass updates to campaigns.

Replicate Processes

Apply SEM secrets with Excel macros and replicate powerful results.