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Next week, I will be joining Bryan Eisenberg in a super charged and fun PPC training workshop at the Online Marketing Summit. The workshop is titled: PPC Optimization: The Road to Recovery and will cover: The 7 most common PPC mistakes to avoid...
Wear it Pink! Click for Photos of June Activities The past few weeks have been quite exciting! For one, on May 27th, the girls were all wearing their Acquisio pink t-shirt as it was “Wear it pink day”! This day is organized by the Jewish...
Paid search accounts are filled with history and failures. Campaigns we’re no longer running, keywords that didn’t work, and text-ads that failed or just wore out. Many of these aren’t ever deleted, they just kind of linger...
Text ads are trying to answer questions. Writing text ads is difficult because you have only 95 characters to stand out from a sea of competing messages and persuade the searcher that you’re the ad to click. There are many strategies and...
Solving the Marketing PuzzleThink of your marketing efforts as a rubik cube. You can’t possibly solve the puzzle without being able to see all sides. In your traditional marketing efforts, you cannot unfortunately see all sides. It’s...
Tomorrow June 8th @ SMX Advanced in Seattle I’m digging deep into AdWords Quality Score in the 10AM Session. But I’m not going to have time to cover the issue of what to do with poor performers. This post offers some thoughts on that...
Sam Cooke once said that the best things in life are free- the flowers in spring, the robins that sing, and free consulting at Search Engine Strategies Toronto. Okay, he didn’t really say the last one. This year, SES Toronto is on fire with...
Keywords and bids are over-rated, while search queries and text ad copy is under-appreciated. We’ve talked about the first three already, and now it’s time to talk about text ads. As described in the book, text ads don’t offer a...
If there’s a theme to the 21 Secret Truths, it may be that almost nothing in paid search is what it appears. Keywords aren’t what you’re trying to optimize, ad groups aren’t for organizing keywords, campaigns aren’t for...
At the quality score session at SMX Advanced London yesterday, a question was asked about what to do with low quality score keywords. It was framed as a query of when you should turn off keywords because they were below a certain quality score level...
Please don’t think any less of me for titling my post after a Lady Gaga song. But when I hear her sing about bad romance, I don’t think about her and Sir Gaga’s relationship (Ew!). I think about that of advertisers and AdWords...
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Sophie Lemieux
Acquisio Admin