Category: Display Advertising

Display Surpasses Search in 2015

August 5, 2015 Jillian Zacchia Display Advertising No Comments

Display Surpasses Search

If you haven't already heard, display has officially surpassed search in terms of ad spending. US advertisers are spending more on display than search, according to emarketer, and the reasons are not surprising. Social, video, programmatic marketplaces and mobile ads are all huge factors in the increase in display spending...