Category: Display Advertising

Display Surpasses Search in 2015

August 5, 2015 Jillian Zacchia Display Advertising No Comments

Display Surpasses Search

If you haven't already heard, display has officially surpassed search in terms of ad spending. US advertisers are spending more on display than search, according to emarketer, and the reasons are not surprising. Social, video, programmatic marketplaces and mobile ads are all huge factors in the increase in display spending...

Creating Next Level Dynamic Remarketing

June 1, 2015 Jason Parks Display Advertising No Comments

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Remarketing is a cookie-based technology that uses a simple Javascript code to anonymously ‘follow’ your audience all over the Web.The remarketing process can seem complex, but it is fairly simple to set-up, even for beginners. If you have been browsing Facebook or Yahoo News! you have certainly noticed the web...

The Next Chapter of Display

February 4, 2015 Jillian Zacchia Display Advertising No Comments

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Display marketing in an integral part of any digital marketer’s roster. With programmatic ads gaining popularity, display marketing is getting more precise and turning around a higher return on ad spend for advertisers. To highlight Acquisio’s display offering, and to go over just how lucrative these ads can be, Director of...