Having an automated solution to manage bids and budgets for search is only half the battle. Optimizing your strategy for display campaigns is equally important. Display ads are notorious for having the lowest click-through rates in the digital ad...
Author - lgoldberg
Preview of the Acquisio Summit
Memorial Day in the United States… A day that has so many meanings, as as we celebrate those who have served, and mark the official beginning of the summer season. Aside from the hot weather and days at the pool, the start of summer also means that...
Make the Right Impression with Google Display Network Campaigns
Display Off Mentality Years ago, long before the advent of Enhanced Online Campaigns, before adCenter even existed, and back when Yahoo! actually had its own paid search platform, it was relatively easy to optimize a Google AdWords account. We’d...
Bidding to Win: The Art of Building a Great Bid Rule
“And the winner is….. The guy in the yellow hat!”. We’ve all been in auction environments where we’ve heard an auctioneer declare a winner with the chant above. As PPC managers, we actually deal with this situation every day. The difference from a...
Blog Newsletter
The Bridge to Conversions Requires the Right Structure
Any SEM or PPC professional typically has the same goal – To get more conversions at a lower cost. Let’s face it – There are a ton of things that can influence conversion (ad copy, landing page creative, competitive environment, and time of year, to...
It Starts NOW – Lighting Up Your Campaigns for Holiday Success
“Plan for the holidays early” is a well-known proverb in the online advertising space. For many online advertisers, the Q4 holiday season is what makes or breaks the year. While general planning of offers, product mix, and pricing is obviously...
Matching for Success: Using Match Types to Optimize Performance
Image credit: Digital-Clarity.com As Paid Search professionals, we pay attention to a lot of factors when optimizing our accounts – Ad copy, landing page creative, bid strategy, and keyword selection, to name just a few of the variables...
Making the Leap to Enhanced Online Campaigns – What it Means, and How to Adapt
Image credit: google Without a doubt, one of the most-talked about subjects in the SEM sector these days is Google’s launch of Enhanced Campaigns. This launch represents a fundamental shift in the structure of PPC campaigns, and as marketers...
Four Tips for Display Advertising Success
Admit it. Most of us Search Engine Marketers are inherently skeptical of display advertising. After all, for years, we’ve been living in the throngs of the Google Content Network’s long tail of poor quality domains, coupled with an inability to...
Five Tips for Managing SEO Accounts
As search marketers, we have a lot to deal with – New keywords, bid adjustments, creating ads, managing landing pages and conversion codes, and preparing reports, just to name a few of our tasks. While it would be unfair to characterize any of...
4 Ways to Blend SEO and PPC Data for Better Performance
Most of us in the agency world frequently hear and even talk about the importance of blending organic search data with paid search data, but it seems that no one really knows what that means or how to do it. Nevertheless, aligning your paid...