Whenever Google announces a new feature for advertisers, we all rush to find out whether or not it will be something that's more useful for advertisers than it is for Google. In this case, it looks like advertisers have a really great feature to...
Author - Evan Kirkpatrick
Evan Kirkpatrick
Quickly Target Your Holiday Products in Google Shopping
With the holidays quickly approaching (how is it Q4 already?), retailers and agencies should start prepping their product feeds and accounts for the onslaught of holiday shoppers. In 2014, Google Shopping saw massive growth, with competition...
Microsoft Announces Bing Merchant Center Updates
Advertisers have long been clamoring for more advanced features within the Merchant Center UI, especially given some of the features available within Google Merchant Center. Thankfully, Microsoft recently announced some improvements to the Bing...