In one of my recent posts, I started to talk about “viewability” as the new performance buzzword for video advertising. Here we are, 5 months later with this metrics becoming more and more important. There are a lot of interesting stats out there...
Author - eric-cholette-Durour
eric-cholette-DurourWhat to Learn from the Google Sales Masterclass
If you are part of the Google Partner program, you are probably aware that Google has launched a series of trainings to leverage the sales skills of its partner agencies. The trainings usually last two days and offer a wide range of basic and...
Programmatic Media Buying: when technology disrupts old concepts
Native advertising was a big buzzword this year and will continue to be in 2015 according to Matt Van Wagner, in his post “2015 Search Marketing Predictions from Matt Van Wagner,” but as I mentioned in a previous blog post, Native advertising is...
Google Ads, Real-Time Updates: The New eCommerce Call-to-Action
Google has recently came up with new ad customizers to get real-time promotion or event updates directly into the ad text. First of all, this is great! It is a much needed form of automation that we were all waiting for. We can finally automate this...
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Turbocharge Your PPC Accounts Acquisition for Q4
Accounts acquisition has been one of the main challenges to PPC management firms. We have come a long way since reselling only SEM and SEO; performance based campaign managers now need to address a mix of new platforms such as the rapidly growing...
5 Steps to Measure Purchase Decision Period with Paid Advertising
Deciphering the time between the first brand interaction and the actual purchase has always been a challenge for marketers. Being able to forecast such data is a key for brands to better understanding their customers, for setting client’s...
Bid Management for Niche Products: Low Traffic and High Profit Margin B2B Clients
A successful bid management strategy for low traffic & low converting B2B campaigns can be a challenge to deliver and will require a bit more of your attention. Here are some recommendations and ideas to improve your bid management strategies...
Native Ads: New Buzzword, Old Concept
Native ads is a new buzzword that seems to be very popular these days. Especially since Facebook has turbocharged its advertising model with this new channel. But Facebook isn’t the only one moving forward with this concept; all major newspapers...
Stop Being Sad and Use the Facebook Custom Audience
For us who manage complex multi-channels PPC campaigns, the Facebook custom audience is as awesome a tool as we could ask for! It allows us to create highly targeted audiences based on specific actions or content that we actually control...
Mobile Display Adverting – A Direct Response Game
I recently gave a presentation at the Montreal Google Office for a SEMPO CANADA meeting on Mobile Display Advertising. I’ve outlined the key elements of maximizing your chance of success with prospecting potential leads using mobile as an...
Campaign Setup: The Perfect Architecture
Have you already set up a campaign that’s a hit from the very start? The kind of campaign where your campaign architecture is so well planned that as soon as you create your first 5 day report, the campaign has all the metrics you need to...