It’s no secret here at The Trade Desk offices that I’m a big fan of geo-targeting. I’ve been a geography nerd ever since grade school when I had to label a map with all of the US States and capitals. Fast forward 20 years and geo is by far my...
Author - aschneider
Display is More Than Just Retargeting
Retargeting… Most of us by now have heard the expression, “Retargeting is the lowest hanging fruit in online advertising.” It’s true, it’s a highly effective strategy and every advertiser should at least have a basic retargeting campaign on...